The RSPCA Assured certification mark has a value due to the public’s recognition and understanding of the RSPCA brand and this is reflected in the levy.
The money generated by the levy helps us run the scheme and promote the certification mark, further increasing its value to those who use it on their products and menus. As we are a charity, every penny is put back into improving farm animal welfare.
The levy is based on the price you sell the product at, excluding VAT.
The only exception is for secondary products where the RSPCA Assured ingredient is only one of a number of ingredients - for example, a sandwich or a pie. In these instances, the levy is based on the purchase price of the RSPCA Assured ingredients.