Technical style guide
Logo colours, size, background and positioning
The RSPCA Assured label must appear as illustrated below and must not be altered in any way with the words ‘certification mark’ clearly displayed beneath.
The label must be presented within its white rectangle when on anything other than a purely white background. The size of the rectangle proportionate to the size of the logo must not be altered.
Size of the logo
The size must be 10mm minimum width, preferably 15mm where space permits or 40px wide online.
Space around the logo
The label must be at least half its width from any other element or the edge of the artwork. The words ‘certification mark’ must be positioned beneath the logo as illustrated.
The colour of the logo
The label must be full colour, unless using a limited colour print process. If it is not possible to use the full-colour logo, it must be reflex blue and white or black and white*
*If neither reflex blue nor black is possible please contact us for further advice.
PANTONE 1375 CMYK 50M 90Y
RGB 246 146 32 HEX f69220
PANTONE Reflex Blue CMYK 95C 65M
RGB 0 88 165 HEX 0058a5
PANTONE 206 CMYK 10C 96M 41Y 2K
RGB 211 28 91 HEX d31c5b
PANTONE Reflex Blue
CMYK 95C 65M
RGB 0 88 165
HEX 0058a5
PANTONE Black
CMYK 100K
RGB 0 0 0
HEX 000000
RSPCA Assured ingredients
- If 100 per cent of the animal-derived ingredients in a product or dish are RSPCA Assured then the label may be used beside a dish.
- If more than 50 per cent of the animal-derived ingredients, and the primary* animal-derived ingredient, are RSPCA Assured then the label may be used beside a dish with the relevant systems and ingredients clearly stated beside the mark –
for example, ‘Free range chicken’. - If 50 per cent or less of the animal-derived ingredients, and the primary* animal-derived ingredient, are RSPCA Assured then the label may be used elsewhere on a menu*.
- If five per cent or less of the animal-derived ingredients are RSPCA Assured you may use the words ‘RSPCA Assured’ beside the relevant ingredient in the list of ingredients.
*the animal-derived ingredient constituting the greatest percentage of all animal-derived ingredients
Titles and descriptions
The words RSPCA Assured may only be used in the title or description of a product or dish if all the animal-derived ingredients are RSPCA Assured and make up more than 50 per cent of all ingredients.
However, it must be separated from any other brand name or unrelated wording by a line break or full stop and must be followed by the principal RSPCA Assured ingredient, for example: ‘RSPCA Assured beef mince’.
Rearing system
Pork and poultry products or dishes must clearly state the rearing system on the menu or elsewhere. For more information regarding rearing system definitions please visit our guide to pig rearing systems.