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If you aren’t very confident talking about RSPCA Assured with your customers, we are more than happy to help you improve their understanding of the benefits of your business’ RSPCA Assured certification.
Here are some examples you might want to consider talking about, but there is also no obligation to use them:
The label must always be accompanied by a line of text that states which ingredient is RSPCA Assured elsewhere on the pack, menu or web page.
Please do not attribute any other statements (such as quality or flavour) to RSPCA Assured or combine such statements with our label.
In all verbal marketing communications, such as television and radio, RSPCA Assured must be described in one of the following two ways: