RSPCA Assured - the RSPCA’s ethical food label - has achieved 58% recognition amongst its target market (young professionals and families) four years after it re-branded from Freedom Food.
This is more than two and a half times the awareness level (19%) measured when the new logo first launched in 2015, exceeding the charity’s expectations. General consumer awareness has also continued to increase from 15% in 2015 to 51% today.