The RSPCA Assured ethical food label makes it easy for consumers to recognise products from animals that have had a better life.
For a product to be labelled RSPCA Assured, all aspects of an animal’s life must have been covered by the RSPCA’s welfare standards by members of the RSPCA Assured scheme - including on farm, in transport and at the abattoir.
Our assurance differentiates your product and adds value to your business, which could help you get a better margin.
The RSPCA has 96% prompted awareness and is by far the most recognised animal welfare charity in the UK.
It also consistently appears in Third Sector and PR Week’s charity brand index top 10, which is based on - amongst other things - levels of awareness and trust.