RSPCA Assured logo

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The RSPCA Assured logo

The RSPCA Assured logo is used to indicate products and dishes that contain animal-derived ingredients from farms that meet the RSPCA's welfare standards.

Using the RSPCA Assured logo is strictly subject to being a member of the RSPCA Assured scheme, involving complete product traceability, levy payment and prior written approval from RSPCA Assured.

The RSPCA Assured logo for customers

For customers, the RSPCA Assured logo is an assurance that the products they are buying come from farms which have been assessed and met the standards set out by the RSPCA.

Only members are permitted to feature the RSPCA Assured logo on their products. Download our style guide with info on how to use the RSPCA Assured logo.

Where the RSPCA Assured logo comes from

In 2014, Freedom Food became RSPCA Assured and as such, we needed a new logo which would be easily recognisable and immediately communicated to customers what they were getting when they bought RSPCA Assured products.

The RSPCA Assured logo features a chicken, a pig and a salmon, representing poultry, large livestock and aquaculture.

The colours of the RSPCA Assured logo

The yellow, blue and magenta of the RSPCA Assured logo make it striking and eye-catching, so customers can easily identify products on packed supermarket shelves when shopping.